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What I have learned from this class

  • Writer: Sophia Troyer
    Sophia Troyer
  • Apr 21
  • 3 min read

I



n this blog I will talk about what I learned from digital entreprenuership class. I learned to promote myself online, I learned more about effective business models, and finally I learned that I can't run a business alone. Most of all, I learned to stay persistent for the goals that I want to happen.


I learned how to promote myself online

I used online promotion platforms such as facebook's "meta" which will be useful for me in the future whenever I want to promote one of my shows. I also used other digital tools such as "canva" to help me create a poster. Consumers are more likely to attend a show if the visuals you use to promote your show are top-notch. That is why I am more serious about that, promoting oneself is a business within itself. It takes a lot of hard work and consistent effort, and marketing a show isn't easy. But now I have been using social media only to promote my business, I realized that sometimes it isn't the most effective. It is hit or miss. I learned that I need to keep trying and do something different if it doesn't work time after time. I was thinking of applying more promotional strategies I learned from this class, and also putting up posters - in person and online, reaching out to local newpapers and magazines to help promote my shows, and talking about my gigs at gigs.


I learned more about effective business models

One of my favorite presentations from this class was the one on identifying what went wrong with a specific business model. I thought the assignment about having to choose between "23andme" and "GoPro" was a great learning experience. I learned that short term thinking does not work in businesses. Those are two examples of businesses that made a big stream of income at the beginning, but since now have gone bankrupt or lost a lot of money - or simply not making as much as they used to at the beginning. I think having a long-term strategy is always good. It is always smart to think ahead and also to look at your competition. It is always important to keep your product or market strategy still fresh and relevant so customers would want to keep coming back.


I learned that you can't do business alone

I learned that a business is not a one man job, it requires help and other people who are just as passionate about the business/project as you are. If we have help, we have other people who are experiencing the same struggle as we are to confide in. Also, a team will always lessen the work load and let everyone focus on their individual job with their specific talents. If one person tries to fulfill all of those roles required in a business, it will take too much time, work, and the end result may not be as polished as it could otherwise be. It gives room for people to manage things better. It is also important to find those in a team who are thrilled about the business as much as you are, if not, they may not put their best foot forward in the job they're given.


All in all, I learned that I must stay persistent for the goals I want. Learning about how business models worked reminded me that I need to think through (with the long-term in mind, not just short-term) what I was trying to accomplish with my business. I am able to achieve whatever I set my mind to, just as long as I have a clear idea for what goal I want to achieve, and to share these goals with others.


 
 
 

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